Ingka Group retailer, IKEA Spain and the Guggenheim Museum in Bilbao are launching a new ideas competition across Spain entitled HomeForOurPlanet. A competition aimed at young people aged between 18 and 35 with the objective of mobilising a new generation of people to find solutions to tackle the ongoing climate crisis.
“The climate crisis is an undeniable reality that continues to affect the whole planet. At IKEA Spain and across IKEA we have a strong commitment to sustainability, and we believe there is still time to change course and take action in the face of the climate crisis. With this initiative, we want to invite young people to contribute with creative and original ideas that inspire action against climate change from home”
– Laura Durán, Business Development and Sustainability General Director at IKEA Spain
The initiative aims to find innovative ideas on how, from our homes, we can stop climate change or adapt to its consequences. The five winners with the most original ideas will each receive EUR 2,000 and will be able to take part in Design Thinking workshops at the Guggenheim Museum Bilbao to present their ideas on how they address climate challenges.
“The climate crisis is an undeniable reality that continues to affect the whole planet. At IKEA Spain and across IKEA we have a strong commitment to sustainability, and we believe there is still time to change course and take action in the face of the climate crisis. With this initiative, we want to invite young people to contribute with creative and original ideas that inspire action against climate change from home”, says Laura Durán, Business Development and Sustainability General Director at IKEA Spain.
Young people who are interested in taking part need to submit a video of up to 3 minutes with a proposal on how they can reduce damage to the planet or adapt to new climate conditions from home and submit it via the following website: homeforourplanet.com.
“For a museum like ours, focused on reducing emissions from all our activity with the commitment to achieve carbon neutrality by 2030, taking part in this project that encourages us to listen to young people is undoubtedly inspiring. We are looking forward to receiving new ideas that help us reflect and improve our planet,” says Lekha Hileman Waitoller, Curator of the Guggenheim Museum Bilbao and representative of the Gu-Zero group, created to promote environmental sustainability initiatives.
The application period runs until 17 March and the five winners will be announced on 24 March. The project will culminate in a final event on Monday, 12 May, at the Guggenheim Museum Bilbao, where a multidisciplinary judging panel made up of specialists from IKEA Spain and the museum and independent experts will announce the winning project.
In the second phase of the project, the five winners will work alongside students from design and environmental science schools in the Basque Country in guided Design Thinking workshops, which will be led by a strategic consultancy firm. During the workshops, which will take place in the second week of May at the Museum, participants will work in different teams to develop projects that address the climate emergency from homes and other living spaces.
The HomeForOurPlanet initiative is part of a project in which IKEA Spain has collaborated with various museums throughout the year, which has included Disseny Hub Barcelona and the Thyssen-Bornemisza National Museum in Madrid. It explored the evolution of the home from the 15th to the 20th century through a tour of 16 masterpieces from the museum’s permanent collection, ending in a room where IKEA opened the doors to its history to reveal the keys to its democratic design.
As the largest IKEA retailer in 31 countries, Ingka Group, together with its partners across sectors, aims to play a role in accelerating climate action even further by advocating and positively influencing the private sector, governments and involving the many people.
More information:
IKEA Spain – IKEA y Guggenheim buscan soluciones cambio climático – IKEA
Climate change advocacy | Ingka Group
About Ingka Group
With IKEA retail operations on 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments, and Ingka Centres. Read more on www.Ingka.com.
About the Guggenheim Museum Bilbao
The Guggenheim Museum Bilbao is a pioneering institution that, since its opening in 1997, has attracted more than a million visitors from around the world each year, thanks to its ambitious and dynamic artistic programming. In addition to the organisation of major exhibitions of modern and contemporary art of great uniqueness and international appeal, the museum is committed to cultural revitalisation and the development of its environment through a comprehensive programme of educational activities. Because art inspires the future. In 2023, it became the first museum in Spain to become an Active Member of the Gallery Climate Coalition (GCC), an international community of arts organisations working to reduce the sector’s environmental impact and publicly committed to achieving carbon neutrality by 2030.
Media enquiries
For further information, journalists and media professionals can contact us at [email protected] or by calling +46 70 993 6376.
