Marketing and Communication
IKEA Retail Marketing and Communication
November 28, 2024
IKEA opens ‘Hus of FRAKTA’, a pop-up on Oxford Street dedicated to the legendary blue bag
IKEA has today opened the doors to ‘Hus of FRAKTA', a luxury pop-up on London's Oxford Street dedicated to one of the most iconic bags...
Marketing and Communication
October 18, 2024
IKEA and VINÇON: an exhibition celebrating Democratic Design opens at Disseny Hub Barcelona
The exhibition, which pays homage to Barcelona’s iconic VINÇON shop, is based on an original idea by Fernando Amat, who has selected 100 IKEA products...
Marketing and Communication
September 30, 2024
IKEA Belgium launches AURTIENDE: an exclusive streetwear collection for fans
IKEA Belgium is enthusiastically introducing a streetwear collection under the name ‘AURTIENDE’. The limited edition collection consists of a range of unique merchandise items that...
Marketing and Communication People & Culture
June 05, 2024
IKEA UK and Ireland is opening a new store on Roblox… and you could be paid to work there!
Launching June 24th ‘The Co-Worker Game' will allow players to experience working in IKEA virtual universe. Fans will be able to live their home furnishing...
Marketing and Communication
May 24, 2024
IKEA UK creates a Cat-alogue and Dog-alogue to help animals find their fur-ever home, following launch of first-ever pet range
In a heartwarming collaboration, IKEA UK and Woodgreen have joined forces to create an adorable ‘Cat-alogue' and ‘Dog-alogue' of pets from the charity while they...
Marketing and Communication
March 29, 2024
We always knew it was a masterpiece of art! The blue bag has become a museum piece
In an unbelievable tale of art, utility, and happenstance, the Groninger Museum in the Netherlands has opened an exhibition that unites two disparate icons –...
IKEA Retail Marketing and Communication
February 13, 2024
Ingka Group creates a “better everyday life for the many” with launch of new global marketing campaign
Ingka Group, the largest IKEA retailer, has kicked off the launch of its first ever global marketing campaign with a campaign entitled “Do Try This...
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